Job Title: Marketing Technology Migration Specialist (SFMC to Braze) Type: Contractor
Department: MarketingProduction
Reports To: Director of Marketing Production Job Type: Contract
Job Summary
We are seeking a detail-oriented and technically skilled Marketing Technology Migration Specialist to partner on the migration of email templates, dynamic content, and automation workflows from Salesforce Marketing Cloud (SFMC) using AMPscript to the Braze customer engagement platform utilizing Liquid templating. This role is critical to ensuring a seamless transition of marketing assetswhile maintaining functionality, personalization, and performance. The ideal candidate will possess expertise in both platforms, strong scripting skills, and a collaborative mindset to work with cross-functional teams.
Key Responsibilities
- Migration Execution
- Audit existing SFMC email templates, landing pages, dynamiccontent, and automation workflows (Journey Builder, Automation Studio).
- ConvertAMPscript logic, personalization strings, and dynamiccontent into Braze-compatible Liquid syntax.
- Rebuildtemplates in Braze’sDrag & Drop Editor or HTML, ensuringresponsive design and cross-client compatibility.
- Platform Integration & Testing
- Collaborate with developers and conduct rigorousQA testing to validate functionality, dynamic content rendering, and data accuracy in Braze.
- Troubleshoot discrepancies in data mapping, merge tags, or logic during migration.
- Collaboration &Documentation
- Partnerwith members of the productmarketing team to align migratedassets with campaign goals.
- Documentmigration processes, Liquidcode snippets, and Braze best practices for future reference.
- Monitorpost-migration performance (deliverability, engagement) and optimize templates as needed.
- Ensurecompliance with data privacy regulations (GDPR, CCPA) in Braze implementations.
Qualifications
Technical Expertise:
- 3+ years of hands-on experience with Salesforce Marketing Cloud (AMPscript, Email Studio, Content Builder).
- 3+ years Provenexperience with Braze,including templating, contentblocks, liquid personalization techniques, Canvas creation, and campaign creation efforts.
- Proficiency in HTML/CSS, AMPscript, Liquid syntax, emaildevelopment, and responsive design.
Developer Skills:
- Ability to troubleshoot scripting/logic issues and ensureparity between SFMC and Braze.
- Strong attentionto detail to maintain data integrity and avoid renderingissues.
Collaboration:
- Excellentcommunication skills to translate technicalrequirements for non-technical stakeholders.
- Experience workingin Agile/Scrum environments is a plus.
Preferred Qualifications
- Certifications: Salesforce Marketing Cloud EmailSpecialist, Braze Certified Developer.
- Experience with JavaScript, HTML,or SQL for data transformation.